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In today’s generation, every single age group is using the internet and shopping for their necessities online with the help of devices like phones, computers, and tablets. Each of these mobile devices as stated above has a different screen size and image resolution. Understanding this factor, a brand’s website needs to fit every device that its users are using to offer a flawless experience.
To understand this better, this article will delve into a complete explanation of what a responsive
web design is all about, why it is important, and how to implement it for your website design and the development of your brand.
What is Responsive Web design?
A responsive website design is an approach that enables the website design and development to adjust and respond as per the user device resolution, screen size, and scripting abilities. This design and development is a very critical aspect of any business. It improves the user experience while scrolling through the brand’s website it also defines its legitimacy and builds website trust.
This must-have approach by DarkSlate to business encompasses flexible layouts and grids, intelligent CSS media queries, images, and technologies that automatically respond to the user’s preferences. This advanced approach eliminates the requirement of specific web design and development for different devices in the market.
Why Is Mobile-Friendly Website Design Important?
Mobile-friendly website design is the need of an hour. Whether it is an old man, a young school-going child, a parent, or a bachelor, everyone uses the internet on their iPhone, android, tablet, or PC to surf the net for different purposes. These purposes may range from using a cab, booking an appointment, subscribing to a service, or simply shopping their lifestyle online. And a website design company can help build a mobile-friendly web design to give their clients a flawless online experience.
The other benefits are listed below:
● Help rank your website on search results -SERP by Google to increase organic search results.
● Improves accessibility of users using any device without compromising their experience.
● Give you a competitive edge in the market against your competitors with unique and stand-out design and development that is visually attractive and boosts the engagement of the viewers visiting the site.
● Gain seamless organic and paid reach experience through campaigns using strategies that are crafted based on your brand requirements.
● Generates your business revenue based on trust and credibility.
● Maximize rate of conversion of sales.
● Boost return on investment on ad spends.
● Cost-effective and lower maintenance need.
● Enhance page speed performance and reduce bounce rate
Is your website responsive?
● First, open your Google Chrome Browser.
● Type of paste your website link.
● Press these buttons together Ctrl + Shift + I to check the desktop view of your website.
● Press on Ctrl + Shift + M to see the mobile view of the website.
● Enjoy viewing your page from any PC, mobile, or tablet.
There are other free tools too to check your website’s mobile-friendliness like Google’s Mobile-Friendly Test etc. If in case, your website is not responsive then you can look a good website design company to help you out with this purpose.
Implementation of responsive web design
There are a few best practices that businesses can adopt to implement a responsive website design that can improve their website capabilities.
● First try to understand your brand target audience, who they are, what their demographic profile is, and what age group they belong to, to better understand their device preferences.
● Draft a wireframe to visualize the interaction of your user on the layout of the web design.
● Create a content framework as per the different screen sizes, and devices.
● Initiate the responsive web designing process and optimize the key features of the product or service.
● Check the loading speed on different devices and optimize the code, image, or resources as and when required.
● Use a variety of design techniques and codes to implement the responsive design.
● Test on real devices and make sure that the website visual is consistent across multiple devices.
A good website design company with years of experience like DarkSlate can best implement a responsive web design for businesses that delivers true results.
Conclusion
In the era of a digitally diverse world, responsive website design is no longer an option but a necessity to beat the competition.
It seamlessly adapts to various devices, improves brand credibility, optimizes user experience, and builds website trust and loyal customers. Technically this is a great branding strategy that helps businesses to appear at the top of the search results, increase the rate of conversion, and give an incredible return on investment, leading to business growth and success.
